Marie-Ève LAPORTE Maître de conférences, co-directrice du MBA Marketing et Communication Santé, IAE Paris-Sorbonne Quelles ont été les avancées majeures de la communication santé les 30 dernières années ? La principale avancée constitue selon moi la place prise par le patient, devenant acteur de sa santé. Il a désormais accès à une vaste information médicale intelligible…
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