Le ciblage, un enjeu majeur des campagnes digitales Quel que soit le type de campagnes (référencement naturel, adwords, social media …), la qualification de la cible et la bonne adéquation entre elle et le message sont primordiaux. Les moteurs de recherches et les réseaux-sociaux sont un marché à part entière ainsi qu’une source de données…
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